If you're spending money on Google Ads or Facebook ads and not seeing results, the problem is usually not the platform. It's how the campaigns are set up and managed.
From housing societies and hospitals to restaurants, law firms, and eCommerce brands across Pakistan.
Clear reporting, real budgets, and no confusion about what you're actually paying for.
If you're spending money on Google Ads or Facebook ads and not seeing results, the problem is usually not the platform. It's how the campaigns are set up and managed. PPC stands for pay per click. You place an ad on Google, Facebook, or Instagram. Every time someone clicks it, you pay. Done well, those clicks come from people actively looking for what you sell. Done badly, the budget runs out fast with nothing to show. This page explains what PPC management actually involves, what you'll pay for it, and how to tell if it makes sense for your business right now.
Text ads shown to people actively searching for a service — plumbers, clinics, law firms, property dealers, repair shops. You appear at the top when intent is highest. Requires proper keyword research, negative keywords, and ongoing bid management.
Product images, prices, and store name across Google Search and the Shopping tab. For ecommerce: clothing, electronics, cosmetics, home goods. Buyers compare your product and price before clicking.
Both need continuous management. Setting up a campaign and leaving it alone is one of the most common ways small businesses burn through their Google Ads budget with no return.
Google catches people already searching. Facebook and Instagram find people based on who they are — clothing brands, gyms, cake studios, furniture shops, salons. You place an image or video in front of someone fitting your customer profile, pulling them in before they're actively looking. Both platforms run through Meta Ads Manager, so one campaign appears across both. Target by city, age, interests, and behaviour.
The money you pay directly to Google or Meta. It goes into your ad account and shows your ads. You control your own billing and can pause or stop at any time. This money never passes through the agency's account.
What you pay the agency or PPC expert for the skilled work: keyword research, campaign structure, ad writing, bid strategy, ongoing monitoring, and reporting. Flat monthly fee or percentage of ad spend. This is the fee for the driver, not the petrol.
Ask directly before signing anything: "Do you charge a flat fee or a percentage of spend? Is ad spend billed to me directly or through you?" A trustworthy agency answers without hesitation.
Not included: the ad spend itself, landing page design (available separately), or video ad production.
Realistic monthly ad spend ranges as of June 2025. Management fees are separate.
| Business Type | Suggested Monthly Ad Spend (PKR) | Notes |
|---|---|---|
| Local service (plumber, electrician, tutor) | Rs 15,000 – Rs 30,000 | Lower competition, direct search intent |
| Clinic or medical practice | Rs 20,000 – Rs 40,000 | Varies by city and specialisation |
| Property dealer | Rs 30,000 – Rs 60,000 | Higher cost per click in this sector |
| Online store (ecommerce) | Rs 25,000 – Rs 50,000 | Shopping and search campaigns combined |
| Restaurant or cafe | Rs 10,000 – Rs 20,000 | Facebook and Instagram often better here |
Spending below Rs 10,000 a month means data arrives too slowly for useful adjustments. A fair test window is three months at consistent spend. Management fees start at Rs 20,000/month for a single platform and Rs 30,000/month for both Google and Meta together (June 2025).
PPC brings people to you. Email marketing keeps them. If you're building a customer list, running a newsletter, or sending promotions to past buyers, email is one of the most cost‑effective channels available to Pakistani businesses. It doesn't compete with paid ads; it extends them.
Email marketing management covers list setup and segmentation, campaign design and copywriting, send scheduling, and performance reporting on open rate, click rate, and unsubscribes. Tools used include Mailchimp, Brevo, and Klaviyo for ecommerce stores.
Email marketing management starts at Rs 15,000 per month (June 2025), depending on list size and send frequency.
Ad spend is the money paid directly to Google or Meta to show your ads. Management fees are what you pay the agency or PPC expert for the work of building and running those campaigns. They are two separate costs. You should always control your own ad account and have direct access to your own billing. A legitimate agency will never ask to run your ad spend through their own account.
For most service businesses in Pakistan, Rs 15,000 to Rs 30,000 per month in ad spend is a reasonable starting point (June 2025). Below Rs 10,000 a month, the data arrives too slowly to make good decisions. The right amount depends on your sector, the city you're targeting, and how many other advertisers are bidding on the same keywords. A quick look at your market can give a sharper estimate before you commit anything.
Yes. Most businesses benefit from running both, since they serve different purposes. Google captures people with searches from people already looking. Facebook and Instagram reach buyers earlier, before they're actively searching. Managing both from the same retainer makes it easier to coordinate budgets and messaging. It also lets you see which channel is producing results and shift spend accordingly.
They work well together. PPC delivers immediate visibility. SEO builds over months and produces results that compound over time. The keyword and conversion data from PPC campaigns also improves SEO decisions: you learn which search terms actually produce enquiries before committing months of effort to ranking for them organically. For a new or recently relaunched business, running both gives the fastest and most sustainable path to being found in search consistently.
2,800+ businesses trust Website Design Pakistan. Here's what a few of them say.
"We'd been burned by a freelancer before connecthammad rebuilt our site. The difference was night and day, and they actually answer the phone when something comes up."
Posted on Google
"The experience with ConnectHammad was completely different from our last freelancer. They delivered exactly what we needed, kept us informed, and are always just a phone call away."
Posted on Google
"Our clinic's online bookings picked up within two months of the SEO work starting. They explained what they were doing in plain language instead of jargon I couldn't follow."
Posted on Google
"Excellent service. Transparent pricing, and the team really understood what our business needed. . They actually answer the phone when something comes up." Highly recommend!"
Posted on Google
Tell us about your project and we'll get back to you within 24 hours with a detailed proposal. No obligation, completely free.